Ask the Brand Oracle

Part magic crystal ball. Part brand coach. For anyone who has ever asked, “Can I make my own logo?”

The Brand Oracle

A playful brand standards coach for common identity questions. Pick a request and receive a little humor, a little guidance, and a better next step.

What are they asking? Optional: Add context

The Brand Oracle says:

What might really be happening

Try this instead

A graceful reply you can use

Tip: Refreshing the same question may give you a different humorous response.

Brand stewardship takes clarity, consistency, intent, and discipline. But no one wants to be the “brand police.” Or, no one wants to hang out with anyone who wants to be the “brand police.” That’s why I created the Brand Oracle. It’s a small way to inject a little grace and humor into brand stewardship for colleges, schools, and nonprofits. Maybe we’ll learn a little something along the way and spark some useful conversations, too. Try it out. Let me know what you think. And share your challenges and successes. I’d love to hear your brand stories.

The Brand Oracle offers guidance, not commandments. Actual brand standards and strategy may vary.

Share your questions, challenges, success stories, and feedback with the Brand Oracle

“A brand is the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”